Principal Author and Consultant for this Special Feature, formerly General Manager of Chopard Watch and Jewellery.

Chopard is renowned for its creativity, advanced technology, and the masterful skill of its artisans. Driven by the Scheufele family, Chopard has experienced astonishing growth, becoming one of the leading brands in the Swiss luxury watch and jewellery industry.

Founded in 1860 by Swiss watchmaker Louis-Ulysse Chopard in Sonvilier, Chopard began producing high-precision pocket watches and chronometers, quickly gaining favor among European royalty and collectors for its exceptional quality.

In 1963, the German goldsmith dynasty, the Scheufele family, took over Chopard, marking a new chapter for the brand. Third-generation successor Karl Scheufele III, along with his wife Karin, spearheaded the brand's international expansion, merging watchmaking expertise with jewellery design, transforming Chopard into a symbol of both creativity and heritage. Their children, Karl-Friedrich and Caroline Scheufele, now lead the watch and jewellery divisions, respectively, continuing the family spirit.

The Happy Diamonds collection, born in 1976, became a brand icon with its innovative concept of diamonds freely sliding between two sapphire crystals. Subsequent releases, including the Happy Sport, Mille Miglia, and the high-watchmaking L.U.C collections, further cemented Chopard’s leadership in Swiss luxury watchmaking sector.

As one of the few top-tier Swiss brands still managed by the founding family, Chopard is committed to vertically integrated production and a philosophy of Sustainable Luxury. Since 2018, all of the brand's watches and jewellery have been crafted using 100% ethical certified gold, underscoring its commitment to environmental and social responsibility.